- Government Affairs Program Mgr., DuPont Company,
- Marketing Manager,
- Communications Specialist, American Red Cross,
- New Media Product Marketing Manager, Yellowbook,
- Director of Public Relations, The Children’s Hospital of Philadelphia, Philadelphia, PA, June 22
- Sr. Marketing & Communications Coordinator,
- Web Developer, AMI Entertainment,
- Graphic Designer, Broder Bros. Co.,
- Web Designer, Health Advocate, Inc.,
- Information Designer, Corporate Communications, Vanguard,
- Java Web Developer, Sapphire Technologies
- Public Relations Intern, Associations Headquarters,
- Consumer Good/PR Specialist, HAAN Corporation,
- Sr. Communications Specialist, Prudential,
- 5321 Communications Specialist (Level 13) College of Engineering,
Monday, June 28, 2010
Job Watch for June 28, 2010
We are routinely posting marcomm/communications/pr job openings in the Philadelphia-Baltimore area. (We generally don't post NYC or Washington , DC
Monday, June 21, 2010
Job Watch for June 21, 2010
We are routinely posting marcomm/communications/pr job openings in the Philadelphia-Baltimore area. (We generally don't post NYC or Washington, DC positions but everything in between.) Most of these jobs were found on various online job boards, including CareerBuilder, Yahoo, Monster and others. If you have a job opening you would like posted, please send it to info@tiptoncommunications.com. (Please note, we do not verify the links or the current availability of the positions.)
- Senior Public Relations Associate, ING Direct, Wilmington, DE, June 17
- Marketing Coordinator, Wilmington, DE, June 15
- Marketing Communications Specialist, Kforce Proffessional Staffing, Wilmington, DE, June 17
- Sr. Marketing & Communications Coordinator, Robert Wood Johnson University Hospital, Hamilton, NJ, June 19
- Public Affairs Specialist, Dow Chemical Company, Philadelphia, PA, June 17
- Marketing Manager, U-Store-It, Wayne, PA, June 17
- Director of Marketing, Marshall, Dennehey, Warner, Coleman & Goggin, Philadelphia, PA June 17
- Community Relations Manager, RehabCare, West Reading, PA, June 15
- Sr. Communications Specialist, Johnson Controls, Conshohocken, PA, June 18
- Editor, Corp. Comms., Vanguard, Valley Forge, June 16
- Sr. Comm. Specialist, QVC, West Chester, June 15
- Dir, Marketing Communications, Mercy Health System, East Norriton, PA, June 17
- Communications Specialist, Delmarva Foundation, Columbia, MD, June 19
- Dir. of Comm. and Marketing, St. Joseph Medical Center, Towson, MD, June 17
- Marketing Communications Director, Becton Dickinson, Baltimore, MD, June 15
- Communications Mgr., UMBC, Baltimore, MD, June 17
- Director of Communications, Palladin (recruiter), Baltimore, MD, June 15
Thursday, June 17, 2010
Social Media's Next Frontier is the Workplace
(The following article was recently published in the Pennjerdel Employee Benefits Association newsletter http://www.peba.org/PEBAnewsletter.asp)
SOCIAL MEDIA’S NEXT FRONTIER IS THE WORKPLACE
By Dan Tipton
Companies that effectively use social media tools in their employee and benefits communications programs could be “twittering” their way into better financial performance.
A recent study by Towers Watson (“Capitalizing on Effective Communication”) confirmed that companies that communicate most effectively with employees are also the best financial performers, and those high performing companies were more likely to use social media tools as part of their employee communication
programs.
“Companies continue to explore using social media as the next communication frontier,” said Kathryn Yates, Global Leader of Communication Consulting at Towers Watson, in a March 2010 Employee Benefit News article. “Today’s workers are looking for authentic, timely messages that address how business changes affect them personally. Social media engages employees in real time and on a variety of topics.”
Bank of America’s credit card operation, headquartered in Wilmington, DE, recently used social media tactics to reinforce the company’s values and build pride in the organization. Employees were prompted with various messages about the business and encouraged to participate in an online dialogue to discuss what the statements meant to them. Several thousand employees participated in the initiative.
“It created buzz around the company and reminded our associates of the attributes that make Bank of America special,” said Christine Reeves, Senior Vice President of Communications for Bank of
America.
At Best Buy, social media served as the catalyst for a significant increase in employee 401(k) contributions. In January 2007, Best Buy launched a contest on its internal social networking site, BlueShirt Nation, for employees to create online, YouTube-style videos about the 401(k) plan. The grand prize for the contest was a three-day trip to Best Buy’s corporate offices, where they would meet company executives and present their video to the Board of Directors. Best Buy received 27 entries (more than expected) and many were team efforts among several employees. As a result of the contest, 401(k) participation increased by 30%. "It was wild to see the creativity and talent among our workers," Ann Bender, a Best Buy HR team member, said to Workforce Management in October 2008, "and the buzz throughout the company was amazing. People couldn’t believe that something like this came from HR, which is traditionally more conservative."
When Peter Swinburn became CEO of Molson Coors in June 2008, he had the daunting task of trying to link together 15,000 employees on three continents. Part of his solution included using Yammer, a web service with similar functionality to Twitter, but targeted at companies and allowing employees to provide updates and collaborate on projects through messages only colleagues can access. Currently, over 2,000 employees at
Molson Coors use the service.
From a human relations standpoint, Yammer helps provide a boost in communication which keeps employees on the same page. According to Towers Watson’s 2009 independent surveys, 87% of Molson Coors employees said the company had a "clear vision for the future," up from 73% in 2008.
"Yammer – which is free – has spread like wildfire inside every HR department we've introduced it to," Jason Averbook of Knowledge Nation told Human Resource Executive Online in September 2009. Averbook said Yammer is being used within HR to collaborate and build teams.
While companies may be hesitant to use these newer media to communicate with employees, Matt McOsker, product development manager at T. Rowe Price, a Baltimore-based mutual fund company and 401(k) plan provider, told Workforce Management he thinks social media will be part of many future internal communications plans. "I definitely think this is the next wave," he said, "and it could be used for communicating all kinds of benefits, not just 401(k) plans."
Even with increased usage, many firms still balk at implementing social media programs. When asked why they do not implement or expand their social media efforts, company respondents to the Towers Watson survey said they do not have the knowledge, capability, staff, or resources to implement or expand their use of social media within their communication strategies. However, in an increasingly paperless age, social
media has the potential to serve multiple purposes in the workplace while supplementing or replacing paper communication. It can be used internally to facilitate better communication within the organization, support team building, collaborate on ideas, or adapt to organizational or HR changes. Whether developing podcasts for employees to listen to while traveling, a blog from HR for employees to read, or wikis to explain
benefits jargon, social media tactics can be advantageous because employees can access these virtual resources on-demand.
Dan Tipton is Principal and Owner of Tipton Communications.
SOCIAL MEDIA’S NEXT FRONTIER IS THE WORKPLACE
By Dan Tipton
Companies that effectively use social media tools in their employee and benefits communications programs could be “twittering” their way into better financial performance.
A recent study by Towers Watson (“Capitalizing on Effective Communication”) confirmed that companies that communicate most effectively with employees are also the best financial performers, and those high performing companies were more likely to use social media tools as part of their employee communication
programs.
“Companies continue to explore using social media as the next communication frontier,” said Kathryn Yates, Global Leader of Communication Consulting at Towers Watson, in a March 2010 Employee Benefit News article. “Today’s workers are looking for authentic, timely messages that address how business changes affect them personally. Social media engages employees in real time and on a variety of topics.”
Bank of America’s credit card operation, headquartered in Wilmington, DE, recently used social media tactics to reinforce the company’s values and build pride in the organization. Employees were prompted with various messages about the business and encouraged to participate in an online dialogue to discuss what the statements meant to them. Several thousand employees participated in the initiative.
“It created buzz around the company and reminded our associates of the attributes that make Bank of America special,” said Christine Reeves, Senior Vice President of Communications for Bank of
America.
At Best Buy, social media served as the catalyst for a significant increase in employee 401(k) contributions. In January 2007, Best Buy launched a contest on its internal social networking site, BlueShirt Nation, for employees to create online, YouTube-style videos about the 401(k) plan. The grand prize for the contest was a three-day trip to Best Buy’s corporate offices, where they would meet company executives and present their video to the Board of Directors. Best Buy received 27 entries (more than expected) and many were team efforts among several employees. As a result of the contest, 401(k) participation increased by 30%. "It was wild to see the creativity and talent among our workers," Ann Bender, a Best Buy HR team member, said to Workforce Management in October 2008, "and the buzz throughout the company was amazing. People couldn’t believe that something like this came from HR, which is traditionally more conservative."
When Peter Swinburn became CEO of Molson Coors in June 2008, he had the daunting task of trying to link together 15,000 employees on three continents. Part of his solution included using Yammer, a web service with similar functionality to Twitter, but targeted at companies and allowing employees to provide updates and collaborate on projects through messages only colleagues can access. Currently, over 2,000 employees at
Molson Coors use the service.
From a human relations standpoint, Yammer helps provide a boost in communication which keeps employees on the same page. According to Towers Watson’s 2009 independent surveys, 87% of Molson Coors employees said the company had a "clear vision for the future," up from 73% in 2008.
"Yammer – which is free – has spread like wildfire inside every HR department we've introduced it to," Jason Averbook of Knowledge Nation told Human Resource Executive Online in September 2009. Averbook said Yammer is being used within HR to collaborate and build teams.
While companies may be hesitant to use these newer media to communicate with employees, Matt McOsker, product development manager at T. Rowe Price, a Baltimore-based mutual fund company and 401(k) plan provider, told Workforce Management he thinks social media will be part of many future internal communications plans. "I definitely think this is the next wave," he said, "and it could be used for communicating all kinds of benefits, not just 401(k) plans."
Even with increased usage, many firms still balk at implementing social media programs. When asked why they do not implement or expand their social media efforts, company respondents to the Towers Watson survey said they do not have the knowledge, capability, staff, or resources to implement or expand their use of social media within their communication strategies. However, in an increasingly paperless age, social
media has the potential to serve multiple purposes in the workplace while supplementing or replacing paper communication. It can be used internally to facilitate better communication within the organization, support team building, collaborate on ideas, or adapt to organizational or HR changes. Whether developing podcasts for employees to listen to while traveling, a blog from HR for employees to read, or wikis to explain
benefits jargon, social media tactics can be advantageous because employees can access these virtual resources on-demand.
Dan Tipton is Principal and Owner of Tipton Communications.
Monday, June 14, 2010
Job Watch for June 14, 2010
We are routinely posting marcomm/communications/pr job openings in the Philadelphia-Baltimore area. (We generally don't post NYC or Washington, DC positions but everything in between.) Most of these jobs were found on various online job boards, including CareerBuilder, Yahoo, Monster and others. If you have a job opening you would like posted, please send it to info@tiptoncommunications.com. (Please note, we do not verify the links or the current availability of the positions.)
- Web Designer - SharePoint , Kforce Professional Staffing, Wilmington, DE, June 10
- Sr. Multimedia Designer - Web Design, Flash, Kforce Professional Staffing, Inc., Wilmington, DE, June 10
- Senior Web Designer, Access Group Inc., Wilmington, DE, June 10
- Marketing Communications Manager, Commonwealth of Pennsylvania, Glen Mills, PA, June 10
- Marketing communications Specialist, Kforce Prossional Staffing, Wilmington, DE, June 10
- 5312 Communications Coordinator, University of Delaware, Newark, DE, June 9
- Sr. Analyst, Tele Communication, United Technologies Corporation, Coatesville, PA, June `13
- SVP, Public Relations, Huntsworth Health, Philadelphia, PA, June 11
- Director, Public Relations, Childrens Hospital of Philadelphia, Philadelphia, PA, June 8
- Director of Donor Relations, Delaware State University, Dover, DE, June 4
- Director of Corporate Communications, Bentley Systems, Exton, PA, June 12
- Communications Manager, Corporate Communications, Janney Montgomery Scott LLC, Philadelphia, June 9
Tuesday, June 8, 2010
Job Watch for June 8, 2010
We are routinely posting marcomm/communications/pr job openings in the Philadelphia-Baltimore area. (We generally don't post NYC or Washington , DC
- Web Developer, The Creative Group,
- Graphic Designer, QVC Inc.,
- Sr. Multimedia Designer- Web Design, Flash, Kforce Professional Staffing Inc., Wilmington, June 3
- Multimedia Art Director, Aquent,
- Social Services Director, Genesis Healthcare, Glen Mills, PA, June 6
- Operations Communication Manager, Barclaycard,
- Marketing Communications Specialist, Kforce Professional Staffing Inc., June 3
- Medical Communications Specialist, Yoh Staffing,
- Communications Bussiness Partner, AstraZeneca Pharmaceuticals,
- Senior Manager, Corporate Communications, AstraZeneca Pharmaceuticals,
- Sr Financial Analyst - Written Communications, ING Direct,
- Human Resources Leader, GE Aviation,
- Asst. Creative Director, Free People, Philadelphia, June 4
- Copywriter, Vanguard, King of Prussia, PA, June 7
- Marketing Communications Specialist, NHS Human Services, Lafayette, PA, June 7
- Sr. Press Officer, Philadelphia Museum of Art, Philadelphia, June 4
- Communications Instructor, Gloucester County College, Sewell, NJ, June 7
- Writer-Sr. Communication Mgr, Unisys, Blue Bell, PA, June 4
- Asst. Director-Development Communications, Temple University, Philadelphia, June 7
- Manager External Communications, SuperValu, Malvern, PA, June 7
- Intranet Communications Specialist, TD Bank, Mount Laurel, NJ, June 6
Thursday, June 3, 2010
Job Watch for June 3, 2010
We are routinely posting marcomm/communications/pr job openings in the Philadelphia-Baltimore area. (We generally don't post NYC or Washington, DC positions but everything in between.) Most of these jobs were found on various online job boards, including CareerBuilder, Yahoo, Monster and others. If you have a job opening you would like posted, please send it to info@tiptoncommunications.com. (Please note, we do not verify the links or the current availability of the positions.)
- Public Relations Manager, Synergy, Chester, PA, May 26
- Writer/Communications Coordinator, Gift of Life Donor Program, Philadelphia, PA, May 24
- Director, Corporate Marketing, GSI Commerce, King of Prussia, PA, May 26
- Manager, Strategic Communications, Comcast Corporation, Philadelphia, PA, May 27
- Intranet Communications Specialist, TD Banknorth, Mount Laurel, NJ, May 27
- Product Communications Manager, Aerotek Proffesional Services, Malvern, PA, June 2
- Senior Director Marketing and Communications, UBC, Blue Bell, PA, June 2
- Senior Graphic Designer, Herr Foods Incorporated, Nottingham, PA, May 27
- Web Production Associate, Commonwealth of Pennsylvania, Coatesville, PA, May 26
- Sharepoint Web Designer, Info Technologies, Inc., Wilmington, DE, May 24
- Intern, Web Design & Production, J.D. Power and Associates, Hightstown, NJ, May 28
- Director of Community Relations, Sales , Sunrise Senior Living, Fort Washington, PA, May 27
- Senior Marketing Manager, Chase, Wilmington, DE, June 2
- Director, Marketing, Tyco Safety Products, Philadelphia, PA, June 2
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